THE CHALLENGE
Floral design was just the beginning. B Floral had big plans. They wanted to change the perception of their brand so they could own the space where one brand’s purpose is to make another brand shine. The challenge? How to be a brand while making other brands shine.
THE INSIGHT
B Floral is with Chanel. They’re with what looks good on their clients. They’re devotees of everything their client is devoted to, defined by and differentiated by. They take their cues from their clients, who are, each and every one, a singular muse.
THE SOLUTION
We positioned B Floral like an in-house agency. By crafting and implementing a verbal and visual language that clearly articulated their promise to dig deep into designing experiences that were reflective of their clients’ brand, B Floral was able to shine on and on by making their clients shine.
THE RESULT
Sharing the limelight never felt so right. B Floral totally leaned into their new positioning, becoming the go-to event designer and brand activator for some of the biggest brands out there. The bloom won’t be off this rose anytime soon.