Matt Lester, Creative Director
THE CHALLENGE
How do you launch another artisanal vodka as not just another artisanal vodka?
THE INSIGHT
You find the differentiator. And once you've found it, you give it wings.
THE SOLUTION
We put Akvinta to the test to prove what we already knew: 100% organic Akvinta Vodka is the cleanest super-premium brand on the market. Made from the purest quintuple-filtered water in the world, it's as pure as the Soviet-driven snow. And knowing this, we asked the world one deceptively simple question: What's in your vodka?
THE RESULT
Akvinta Vodka not only won hearts and minds with its clean taste and clean look, it soared to the top shelf of top restaurants and spirit purveyors around the world, including Jean Georges and Virgin Airlines.