16 Handles

THE CHALLENGE

This DIY frozen yogurt shop enjoys high acceptance among teens and young adults. The challenge was to expand the appeal to kids, tweens and moms.

THE INSIGHT

The retail experience was like totally teen-centric, with little to attract younger kiddos and even less to appeal to moms. We needed to add something to the customer experience that transcended age, appealed to both mom and kids alike.

THE SOLUTION

A brandicon, a/k/a a brand icon, for everyone. A branding device with personality and character can cross all media platforms, including branded merchandise and content. First, the teaser. We wild-post sidewalks with penguin footprints, laid out in dance-step patterns that lead you to a 16 Handles store. For the kiddos, we create a lovable, affable and dynamic character that’s straight outta the frozen yogurt tundra. For the staff, we make them part of the party with their own line of branded T-shirts. For customers, we offer a line of merch, including earth-friendly “green” bowls and beverage containers that come with a forever 10% discount on in-store purchases. And for moms, we create eye-popping digital, print, kiosk and in-store ads promoting weekly flavor favs, which elevate the brand and give fro yo a stylish makeover.

THE RESULT

The work exceeded expectations.

(Some images are speculative in nature.)