Vaseline Intensive Care

THE CHALLENGE

Vaseline Intensive Care was aging as fast as their users and fighting a perception among a younger audience that it was their ‘mom’s brand’ and only good for very young, or very old skin.

THE INSIGHT

Moms around the globe have one thing in common: they all want to simplify their daily skincare routine, while still taking care of their skin and their family’s.

THE SOLUTION

Show young moms they can take care of their skin and their family’s with one single, effective brand, saving both time and energy, while adding a healthy indulgence to their daily lives.

THE RESULT

A positive global change in the brand’s perception, resulting in increased trial among a younger audience and a steady increase in global sales.