Judith Ripka

THE CHALLENGE

An iconic jewelry brand that found smashing success on QVC wanted to reclaim their prestige brick and mortar clients without distancing themselves from their hard-won and loyal digital customer base.

THE INSIGHT

In a world where high-profile jewelers rely on celebrity endorsements and even higher-profile photographers, we opted out of that racket and into illustration.

THE SOLUTION

An icon of fashion meets an icon of illustration. Bold color treatments and strong lines were simpatico with the Judith Ripka brand DNA, creating a campaign that was both surprising and inevitable, of its time and timeless.

THE RESULT

Golden.

(Some images are speculative in nature.)