Holland & Holland

THE CHALLENGE

Holland & Holland has been in the canon among the few master gunsmiths of the world for the past 238 years. How do you turn this heritage gunsmith brand into a luxury fashion brand that can compete with the greatest of fashion houses the world over?

THE INSIGHT

You lead with craft, follow with art. And you do it with the same craftsmanship and artistry that Holland & Holland brings to their gunsmithing. You do it with beauty, the upmost attention to detail, reverence for craft and sensitivity to mood.

THE SOLUTION

We leveraged the heritage of the brand by putting the guns in the hands of the models, the models in Holland & Holland attire and the two in scenes that are both authentic and aspirational.

THE RESULT

We successfully defined a global prestige apparel brand that stands proudly among the elite international brands.

(Some images are speculative in nature.)