Cast Clothing

The CEO of start-up Cast Clothing Co., a custom adaptive clothing maker, was looking for a way to position his unique brand to potential investors. For somewhere in the neighborhood of four years, clarity of messaging – and funding – had eluded Cast, despite their compelling and clear purpose: to create the materials and craft the clothing that would not only bandage the wounded warrior, the Lymphedema sufferer or the amputee but also heal emotional wounds. After a thorough brand identity discovery and audit of the brand DNA, we drafted a positioning statement that became Cast’s North Star, and everything fell into place from there. Fun fact: The CEO was so taken by our expression of his years of work that he cried tears of joy when we presented the brand video for the first time.