Nestlé Skin Health SHIELD

THE CHALLENGE

Nestlé came to us with a unique challenge. The global giant was poised to head in a distinctive and disruptive direction, to not only innovate but also “pre-innovate” if you will – to own the space where prevention meets innovation and the future of skin health advances exponentially. Nestlé was going to launch SHIELD; Skin Health Investigation, Education, Longevity Development; a global network of innovation hubs, whose mission would be to create, observe, test and debate new ideas in order to promote radical thinking surrounding skin health. Our first challenge was to position the venture in time for the grand opening of the flagship SHIELD Center in New York City. Our second challenge was to mount a recruiting campaign aimed to enlist a diverse panel of today’s brightest and most inquisitive thinkers.

 THE INSIGHT

Speaking to physicians, nurses, clinicians, caregivers, scientists, entrepreneurs, tech leaders, academics and advocacy groups we discovered they all felt driven to be part of something vital, to contribute in their own way, to engage with like-minded ideators and innovators. All were hungry to become tomorrow’s innovators today, to meet each other at the forefront of skin health, to propel the conversation forward, together.

THE SOLUTION

Speak the universal language of thinkers, dreamers and doers. Create a wholistic campaign where an experiential and interactive installation; when combined with digital, video and collateral print; effectively and emotionally told the SHIELD story to the audience we sought to engage with.

 THE RESULT

The launch of the flagship SHIELD Center was a resounding success. Today, the Center is the vibrant home to the SHIELD Stammtisch™,an ongoing networking event series. Each event brings together an audience of dynamic professionals from the varied disciplines targeted in our initial campaign for an open and provocative discussion on skin health. Per the challenge, Nestlé Skin Health SHIELD is firmly positioned at the forefront of this competitive industry.