Parker

THE CHALLENGE

Establish a global campaign to elevate the Parker brand to prestige status.

THE INSIGHT

Whether to impress clients in a meeting or someone special with that extra-special gift, status symbols help define who we are, no matter where we are, what language we speak, or what lifestyle we live. This insight is ubiquitous the world over.

THE SOLUTION

Create a campaign that raises the brand above their competition by establishing the DNA of the brand as follows: Parker goes beyond the norm in terms of design, function and lifestyle.

THE RESULT

A defining, global campaign universally embraced by a demanding distribution system on all wholesale and retail levels. Consistent marketing and messaging across the globe, resulting in increased brand acceptance in more retail venues and partnerships worldwide.