Macao

THE CHALLENGE

Restaurants in Manhattan open and close in a New York minute. It's a world of celebrity chefs, master mixologists and patrons who are as particular as they are social-media powerful. So how do you position a restaurant for success? 

THE INSIGHT

You go big or go home. And Macao, brought to you by the infamous Employees Only posse, with its nod to the opium dens of its namesake, it’s speakeasy vibe and its collection of erotica, begged for big.

THE SOLUTION

We made "gastronomists" of their award-winning chefs and "mixologists" of their award-winning bartenders before those terms were on everybody's lips – and twitter feeds. We leaned into sexy, into decadence, into the exotic, into everything that made Macao, Macao – in other words, heat. We opted for robust and frequent social media blasts as well as major digital and print ads to get our sultry message out in high style. 

THE RESULT

Macao has been on fire for over a decade, and is still going strong. If gastronomy, intoxicology and blasphemy fit, wear them like a badge of honor – or a dragon tattoo.