Matt Lester, Creative Director
Four generations of innovation have led Wilbur-Ellis Nutrition to where they are today – a global leader in providing premium nutrition and solutions-based services for Livestock, Aquaculture and Pet & Companion Animals. When Wilbur-Ellis wanted to reaffirm their commitment to their Pet & Companion Animal customers, we encouraged them not to be afraid to show their soft underbellies. For many people, the health and safety of their companion animals is just as important as their own. So we chose to celebrate that point-of-view with a campaign that emphasized Wilbur-Ellis’s critter-loving human side.